World's First Social Brand - Asbah

Basmati rice has been used in Indian and Pakistani cuisine for many years. Today, it is also one of the most popular rice varieties in the western part of the world. This type of rice is rich in flavor and aroma but this is not the only reason it is accepted globally. The best basmati rice brand has plenty of health benefits which cannot be neglected.  It is a well-known fact that foods which are high in fiber have the ability to control appetite and hence help in weight loss. Basmati rice is rich in fiber and hence if you are amongst those who are trying to lose weight this summer than you can definitely rely on the intake of Basmati Rice. Don’t worry as Basmati rice is not like those low-fat salads which don’t taste good. Basmati rice is actually very healthy as well as smells really good. Try eating the best basmati rice brand in your lunch with a bowl of Arhar dal and you will see results in just a few weeks. When eating this high-carbohydrate food, it is much easier to...

If you are looking for the Nutritious Rice which also have nice pleasant aroma and mouthwatering taste then you need to buy the bag of rice from Asbah . The fortification of rice which also includes fortified rice kernel helps the person in fulfilling the insufficiency of nutritional values.

Fortified rice is not new in India but it is an advanced way to improve the value of rice by adding some nutritional things. You can get its variety in the market but if you want to buy it from a reputed brand then you should prefer Asbah. It is a popular rice brand and offers you quality fortified rice .

It is said that rice is filled with macro and micronutrients prior to milling. At the time of rice milling process the fat and micronutrient layers are eliminated to make it commonly used starch-rich white rice. White rice is the most preferred staple food in India, second most populated country in the world. As per the survey of the world’s rice production, 45% rice is farmed and consumed in India. However, 30% calories we consume from rice and this can increase if you regularly consume it.  Although, rice is a superb food for getting micronutrients and has the power to importantly improve the shortage of micronutrient. Well, this will only get the preferred result only if the uniqueness of the end product are not noticeably vary and people don’t have problem to including fortified rice in India into their everyday life. Moreover, using rice to get the micronutrients will work only if fortified rice is cost-effectively available to people. Unpolished rice is a ...